The history of milk is a long interweaving of myths, beliefs and traditions. Humans have consumed dairy products from cows, sheep and goats for at least 10,000 years.
The first archaeological evidence is date back to the Neolithic age (8000 BC), which indicate that milk was consumed in Europe, Middle East, Africa and Asia. But it was in the late 1800s that milk became widespread. Every morning the farmers milked the cows and the fresh milk was sold in bulk directly by the producer, who transported it around in large tins. In fact, date back to this time the memories of children who were “sent by mom to buy milk”. People were used to go to the town’s dairies, popular shops in Italy until the early 1970s, equipped with an aluminum case with an airtight cap and a handle long enough to be inserted into the bicycle handlebar.
The Loison Museum houses numerous milk churns, which belonged to the Loison family and they symbolize the dairy tradition typical of the Vicenza area.