Sweet beginnings

World War II has had an impact on the economy. The revenues from the sale of bread at state-controlled prices barely guarantees the livelihood of the family. So, encouraged by the teachings of his father and by the requests of his customers, who want more than just bread, Alessandro tries some recipes and begins making pastries and spreads. His first confectionery experiment is the San Martino cake, based on a recipe suggested to him by a friend from Verona. Some of the first leavened products made in the Motta bakery include plum cakes and doughnuts, either plain or filled with raisins.

“We had competition even back then and we had to somehow come up with new ideas to get by. There were four bakeries in Costabissara and then there was us in Motta.” (A. Loison)