It’s Dario’s and Sonia’s turn

The decade of the nineties marks the beginning of an era of great changes within Loison. The turning point comes with Dario, who builds on the experience gained during his business trips abroad, helping the business move forward.

His marketing and communication strategies ensure that his company prevails over other Italian firms.

First, he improves the organization of work and focuses on the production of holiday sweet breads, such as Panettone, Pandoro, Focaccia and Colomba. Working alongside Dario is Sonia Pilla, his sophisticated and attentive wife. Her experience as an interior designer enables her in a few years to create the unique style that makes Loison’s packaging stand out among the rest. Her brand will develop into Sonia Design.