The Brand

The first corporate logo is designed in the seventies. The graphic image features the family name in bright red. The company is known as Dolciaria Alessandro Loison (or LA).

With increased production and specialization in fresh pastries, Loison begins receiving its first recognition.

In 1974, Loison receives the Targa d’Oro delle Tre Venezie award and, in 1979, the Mercurio d’Oro award for the market value, the entrepreneurial spirit, the quality and the professionalism of the company.

This award used to be bestowed to Italian companies to reward their efforts in helping to form the identity of the country.