Fruit and Flowers, a Collection That Tastes of Spring

Through an in-depth study of traditional pastry-making techniques, Dario Loison ventures into innovation and into an increasingly meticulous analysis of how tastes and flavours meet and balance one another.
The sweetness of a soft dough, fragrant with tradition, pairs beautifully with the enveloping aroma of seasonal fruit. This is how the Fruit and Flowers collection was born, where craftsmanship and the history of baked goods meet the strength and aroma of nature.

From this idea comes a new collection belonging to the Top Line: Fruit and Flowers, distinguished by its unmistakable flavours. From Lemon and Chamomile, to Black Cherry and Cinnamon with its spicy, intoxicating notes, all the way to the citrus hints of the Mandarino Tardivo di Ciaculli Colomba. As with every noteworthy product, once the first products came out of the oven, another urgent need emerged: to create elegant, nostalgic packaging capable of telling the story of such a rich and refined collection at a single glance.
Guided by inspiration from nature and from the fruits skilfully incorporated into the dough, Sonia Design began a research journey that lasted many months, seeking the chromatic and visual balance that characterises Loison packaging.

The analysis and study required for the perfect packaging led Sonia to search for botanical plates, from the 18th century to the present day, in national and international libraries. Thanks to the rich collection of volumes preserved in the Loison Library of Taste, Sonia Pilla selected details of fruit, leaves and flowers and placed them in a bucolic setting on a precious pinkish ivory wrapping paper, a colour created specifically for this collection. The packaging is completed by a flat ribbon in two shades: a darker colour such as Greek Sage Green and a brighter shade such as Meadow Green. Sonia’s work was based on a rare balance of tones, but in truth the confirmation of this combination came from nature itself, suggested by the calendar of life.